IRI Study Finds Few Boomers Are Confident in Attaining Financial Security in Retirement, Many Not Saving and Planning for Retirement The Insured Retirement Institute (IRI) has released a new research report that found less than a quarter of Baby Boomers, 24 percent, are confident they will have enough savings to last throughout their retirement years. This is the lowest level since[Read More…]
The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010, the Population Reference Bureau (PRB) projects in a new report. The report, “Aging in the United States,” examines recent trends and disparities among[Read More…]
AARP and Parks Associates today issued a Caregiving Innovation Frontiers (CIF) study aimed at addressing the current and future needs of caregivers and those needing care, as well as identifying key business opportunities and in-demand solutions sought after by participants in this growing marketplace. The report also points out six key areas ripe for disruptive innovation. The Caregiving Innovation Frontiers[Read More…]
Mobile health technologies include apps, gadgets, and tech-enabled services such as sensor-based activity trackers, wearable patches, and personal health devices. By improving self-care, all of these offer potential benefits to providers, payers, and consumers. Investors and inventors, spurred by the Affordable Care Act (ACA), are eager to serve the growing interest in these technologies, and a prime target market is[Read More…]
By 2026, over 2.4 million Canadians age 65+ will require paid and unpaid continuing care supports—up 71 per cent from 2011. By 2046, this number will reach nearly 3.3 million. Spending on continuing care for seniors will increase from $29.3 billion in 2011 to $184.2 billion in 2046. With nearly two-thirds of this spending provided by governments, spending growth will[Read More…]
Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an outsized portion of total purchasing power—has a far-below-average rate of smartphone adoption. A new eMarketer report, “Running the Risk of Leaving[Read More…]
The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010, the Population Reference Bureau (PRB) projects in a new report. The report, “Aging in the United States,” examines recent trends and disparities among[Read More…]
The 50+ population has $3.6 trillion in annual income, which accounts for 49% of all after-tax income in the U.S.1 So marketers are making a mistake if they shift their entire focus to the shiny penny of millennials, underestimating the value of respectfully building relationships with customers of all ages and of understanding the precious balance between personalization and privacy.[Read More…]
Each day, 10,000 Americans turn 65. It’s time to disrupt the way we think about aging, and AARP’s CEO Jo Ann Jenkins is leading the charge. From Baby Boomers to Generation Y, the time to revise our outlook on longterm health, wealth and self is now. Jo Ann Jenkins is a nationally recognized leader and dynamic change agent with a 25-year[Read More…]
The Genworth R70i Aging Experience is designed for Americans in order to help enhance empathy, spark a national conversation about aging issues, and dispel the myths around long term care. For example, it is often incorrectly assumed that Medicare and other supplemental insurance policies will take care of an aging person’s needs as well as protect their hard-earned assets. The Genworth R70i Aging[Read More…]
