GreatCall Inc., the leader in creating usable technology for active aging, brings family caregivers peace of mind and older adults a new level of empowerment by combining the health benefits of an activity tracker with the safety advantages of a mobile emergency response service. The introduction of the Lively Wearable by GreatCall is the first step in the development of[Read More…]
Thousands of books have been written on what to eat, how to exercise and even where to work in order to enjoy a healthier, happier life. But the keys to a long, vital life are basic. The International Council on Active Aging (ICAA) has put together the 10 tips below based on recent research. And in most cases, they apply[Read More…]
The U.S. baby-boom generation (people born from 1946 to 1964) is the biggest generation in U.S. history, making up close to 25 percent of the total population in 2013. This infographic illustrates data on how these baby boomers are faring as they age into retirement.
AARP and J.P. Morgan Asset Management announced in late 2015 the formation of the AARP Innovation Fund, a first of its kind investment fund with approximately $40 million in assets that will provide capital to innovative companies focusing on improving the lives of people 50-plus. As the sole third party investor in this fund advised by J.P. Morgan Asset Management,[Read More…]
A survey by Influent50 reveals marketers have a lot to learn when talking to the 50+. This survey was commissioned by Influent50 using ORC International’s Generational Online CARAVAN Omnibus. The survey was conducted among a sample of 1,000 baby boomers between the ages of 50 and 69. This survey was live on May 13-18, 2015. EXECUTIVE SUMMARY OF FINDINGS Are[Read More…]
In 2011, the Baby Boom generation, people born from 1946 to 1964, began to turn age 65. As the large Baby Boom cohort ages, the United States will experience rapid growth in both the number aged 65 and older and their share of the total population. The social and economic implications of the aging of the U.S. population will be[Read More…]
A Mitchell Poll shows that half of Baby Boomers who own smartphones will buy medical related mobile apps, especially when recommended by a doctor. There are 78 million Boomers in the U.S. (those born between 1946-64) and 24% own smartphones. These 19 million Boomer smartphone users are a huge potential market for mobile app developers. More importantly, a large number of Boomers will[Read More…]
Open up any newspaper or turn on the television, and you probably hear the term “Baby Boomers” any number of times. The media seems to be obsessed with this generation of people born between 1946-1964, and frequently the headlines make blanket statements about the cohort that paint either a very positive or a very negative picture. Many headlines create myths[Read More…]
The generation born following World War II has had a major impact on the U.S. economy and housing market over the past several decades, and the next decade will be no di erent as Baby Boomers enter their golden years. True, many Boomers have had to adapt their retirement and housing plans to new nancial realties a er the nancial crisis and[Read More…]
Consumers aged 55 and above make up over a fifth of dairy consumption in the US, and this number is set to increase. Manufacturers should develop functional dairy products to meet the needs of aging population, whose consumption alone was worth almost 8.7 billion US$ in 2013, Canadean says. Older consumers want functional dairy products Older US consumers are looking for[Read More…]
