Articles by: admin

Boomers! Redefining Life After 50

On January 1, 2006 the first Baby Boomers will turn 60. It’s a generation 76-million strong, born between 1946 and 1964. They grew up in a hopeful, expansive time in America, but also during the menacing years of the Cold War. Boomers were the first generation raised on television and rock ‘n’ roll. With the election of President Kennedy they[Read More…]

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HAWAII: Baby boomers fuel housing market

HAWAII: Baby boomers fuel housing market

If location is the name of the game in real estate, this property takes the prize. With the pacific ocean in the backyard, and Diamond Head in the front. « It’s right in front of one of the best surf breaks on the island and it’s ready to be sold, ready to go, » said Stephen Cipres, from Elite Pacific Properties. The[Read More…]

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Brazil’s Fertility Falls Below Two-Child Average

Document sans titre Recent population estimates from Brazil’s national statistical office (IBGE) peg the national fertility rate at just 1.9 lifetime children per woman in 2007, lower than previous rates estimated by the UN, the U.S. Census Bureau, PRB, and other international organizations that estimate population measures. Notably, this new estimate is below the long-term replacement fertility rate of 2.1[Read More…]

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Revenge of the Baby Boomers: Changing the Face of Retirement

Remember when the thought of retirement conjured up images of trips to a warm climate, outings with the grandkids, or endless days of golf? Retirement used to be known as that time when one slowed down to stop and smell the proverbial roses. However, this image is rapidly changing thanks to a bold new wave of Baby Boomers, who have[Read More…]

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Will the baby boomers crash the market?

By Keith Brand from http://housingpanic.blogspot.com I’m starting to think there’s more than a few boomers looking to get out and get out quick. Sell their overpriced house. Sell all their stocks. Get into cash and bonds. Raise cash quick. Especially the ones who never saved for retirement – their remaining home equity (what they didn’t raid the housing ATM of)[Read More…]

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Baby Boomers to Protect Their Golden Years

Within the next 100 days the oldest of the baby boomers (those born between 1946 and 1964) will turn 60.   This event brings into sharper focus the challenges faced by some 78 million Americans in this new era of career uncertainties, volatile pension plans, rising healthcare costs, fewer jobs, and economic challenges those facing retirement can most appreciate. An[Read More…]

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Five small indicators of trends in aging in place technology

Document sans titre By Laurie Orlov from ageinplacetech.com Times are bad. Agreed. But here are a few items that are a reminder that marketers will market and enterpreneurs will seize an opportunity when they see one. Taken individually, these items may seem unrelated. But together, they confirm the growing interest in hleping people get more out of life as they[Read More…]

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The U.S. Baby Boomer Market

The U.S. Baby Boomer Market As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation accounts for nearly one in three Americans[Read More…]

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Virginia D. Nuessle (Executive Director IAHSA) : “Our mission is to connect and support ageing services providers to enhance the quality of life for the elderly”

You are the Executive Director of IAHSA, could you present your association ? IAHSA was founded in 1994 by the American Association of Homes & Services for the Ageing and today IAHSA is the only international organization whose mission is directly linked to ageing services providers. The IAHSA mission, to connect and support ageing services providers to enhance the quality[Read More…]

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Targeting Baby Boomers

Targeting Baby Boomers

Madison Avenue has long considered consumers ages 18 to 49 to be the target of choice, but that may be changing. As a recent New York Times article, "Flower Power in Ad Land," reported, major advertisers — including automotive, financial and packaged goods companies— are reconsidering their fixation on youth. The baby boomers, born between 1946 and 1964 and comprising[Read More…]

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