Articles by: admin

Pepsi targets Boomers et younger generations

Pepsi targets Boomers and Younger generation with one single advertisement with a Bob Dylan song. ;  

by 0 comments Marketing

What is Assistive Technology?

What is Assistive Technology ? In the XXIst century Assistive Technology (AT) should be defined as a scientific & technologic approach to develop products and services oriented to support elderly people and people with disabilities in their daily activities, maximizing their personal autonomy, independence, health and quality of life. This definition involves the use of technologies for : Integral bio-psycho-social therapy and[Read More…]

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Older workers in Finland

Finland is generally regarded as the model for a strategic approach to the issues arising from an ageing workforce. In 1998, the government set up a 5-year National Program for Ageing Workers. It identified six major issues for concern : _ early retirement; _ low rate of labour force participation among ageing workers; _ low rates of re-employment; _ reduced[Read More…]

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Baby Boomers – Marketing to the “Me” Generation

Unless you’ve been in a dimly lit cavern for the past several decades, you know that “Baby Boomers” is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto[Read More…]

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Singapore : Elderly Dumped In Nursing Homes

Aged parents should be placed in nursing homes only as ‘last resort’ as they have better quality of life staying with family, says Balaji ; People are placing their elderly parents in nursing homes so readily that it is getting the Government concerned about the effects of such a decision. Nursing homes should be a ‘measure of last resort’, said[Read More…]