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All-day
How to develop and market products for america’s largest demographic
How to develop and market products for america’s largest demographic
Aug 22 all-day
 Marketers and entrepreneurs commonly overlook older adults when thinking about user testing and persona planning. In his talk Ken Gronbach shares insights derived from customized demographic research. His understanding of worldwide demographics, migration, aging, immigration and dying have enabled him to forecast societal, political economic, cultural and commercial phenomena with uncanny accuracy. Marketers, designers, developers, and entrepreneurs of all backgrounds[Read More...]
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