When:
all-day
2018-08-22T00:00:00+01:00
2018-08-23T00:00:00+01:00
Where:
Madison
WI
USA
Contact:

Marketers and entrepreneurs commonly overlook older adults when thinking about user testing and persona planning. In his talk Ken Gronbach shares insights derived from customized demographic research.

His understanding of worldwide demographics, migration, aging, immigration and dying have enabled him to forecast societal, political economic, cultural and commercial phenomena with uncanny accuracy. Marketers, designers, developers, and entrepreneurs of all backgrounds will find tremendous value in his content and entertaining delivery. Keynote to be followed with a breakout session featuring local experts on regional demographics and marketing to older adults and their caretakers.

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