Boomers will listen to their doctor to buy smartphone medical apps
A Mitchell Poll shows that half of Baby Boomers who own smartphones will buy medical related mobile apps, especially when recommended by a doctor. There are 78 million Boomers in the U.S. (those born between 1946-64) and 24% own smartphones. These 19 million Boomer smartphone users are a huge potential market for mobile app developers. More importantly, a large number of Boomers will[Read More…]