Marketing

Advertising to Baby Boomers: Viagrafication

Pfizer and its marketing and advertising agencies don’t need my help figuring out how to promote Viagra to Baby Boomers – or to any other demographic. The word ‘viagra’ isn’t merely a brand anymore. In various slapdash forms it’s now a nebulous noun, an adjective, a verb, a modifier – and, if you think about it, it’s practically become a[Read More…]

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The Senior Market is Angry at Advertisers.

A recent study conducted by Mature Marketing & Research (of ; Hewlett, NY and Boston) strongly suggests that the Mature/Senior Market—the largest and most affluent segment of the U.S. economy—has a bone to pick with marketers and their advertising agencies. The pilot study, conducted among a sample of consumers over the age of 50, indicates that men and women in this segment[Read More…]

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Marketing to the Most Lucrative Target of All – Women 50+

Marketing to the Most Lucrative Target of All – Women 50+

Women 50+ represent 19% of the US population and women are earning the majority of the degrees from universities nowadays and making significant inroads into high-earning professions. Interview of Martha Barletta the author of “Marketing to Women” Tell us about TrendSight The TrendSight Group is a Chicago, Ill.-based consulting and training firm that helps Fortune 1000 companies build sales, market share,[Read More…]

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UK : seeing a Grand future in the mature market

THE few months in the early 1980s that Paul Bennett spent working in Saga Holidays’ public relations department changed the course of his life. It opened his eyes to the immense sales potential of holidays for older people – a vision that was to manifest itself in the launch of Grand UK Holidays for the over-55s. Bennett is still managing[Read More…]

Generational Difference in Human Resources

Whether you are a member of the Baby-Boomer, Gen X, or Gen Y generation, chances are that your year of birth has a direct impact on your work habits. The same goes for your employees. The key to successful recruitment and retention is learning how to tap into these behavioral factors and customize your HR programs accordingly. Each generation has[Read More…]

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Baby Boomer Women – Respond to Youth in Marketing

Baby Boomer women are ideal marketing targets. They are affluent, at the peak of their earning power, and they love to spend — especially on themselves. But, as they move beyond the age of 50, they are also moving out of the advertising industry’s sweet spot. They are not happy about it. As members of a generation which always defined[Read More…]

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Who are the Baby boomers ?

Who are the Baby boomers ?

While the diversity of baby boomers grows increasingly apparent as they age — given an 18-year generational span and they still stand together in some ways, with clearly defined preferences and opinions that distinguish them from other Americans. As detailed in “American Demographics” magazine, these generalized characteristics include: – They are more likely than either younger or older adults to have[Read More…]

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US: Afford a Way to Bring New Senior Customers

Today’s Senior Magazine is now available to businesses that have found that magazine advertising is beyond their budget. Using a unique format that allows Today’s Senior Magazine to minimize operating costs, we can offer any size company an effective way to reach thousands of fifty plus mature adults throughout Northern & Central California. Our advertisers are raving about how effective[Read More…]

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Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should) Baby Boomers (technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions, from food and finance to travel and technology. In other[Read More…]

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Marketing to Baby boomers

Marketing to Baby boomers. Being the self-proclaimed ‘expert in the ether’ on Baby Boomers, I’m inundated with emails from ‘visit and link to my web page and/or review my new book’ people.   ;   Many are well meaning folks who are very excited about some miracle product that will make us look and feel younger. I’m a bit of[Read More…]

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