Marketing

UK : seeing a Grand future in the mature market

THE few months in the early 1980s that Paul Bennett spent working in Saga Holidays’ public relations department changed the course of his life. It opened his eyes to the immense sales potential of holidays for older people – a vision that was to manifest itself in the launch of Grand UK Holidays for the over-55s. Bennett is still managing[Read More…]

Generational Difference in Human Resources

Whether you are a member of the Baby-Boomer, Gen X, or Gen Y generation, chances are that your year of birth has a direct impact on your work habits. The same goes for your employees. The key to successful recruitment and retention is learning how to tap into these behavioral factors and customize your HR programs accordingly. Each generation has[Read More…]

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Baby Boomer Women – Respond to Youth in Marketing

Baby Boomer women are ideal marketing targets. They are affluent, at the peak of their earning power, and they love to spend — especially on themselves. But, as they move beyond the age of 50, they are also moving out of the advertising industry’s sweet spot. They are not happy about it. As members of a generation which always defined[Read More…]

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Who are the Baby boomers ?

Who are the Baby boomers ?

While the diversity of baby boomers grows increasingly apparent as they age — given an 18-year generational span and they still stand together in some ways, with clearly defined preferences and opinions that distinguish them from other Americans. As detailed in “American Demographics” magazine, these generalized characteristics include: – They are more likely than either younger or older adults to have[Read More…]

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US: Afford a Way to Bring New Senior Customers

Today’s Senior Magazine is now available to businesses that have found that magazine advertising is beyond their budget. Using a unique format that allows Today’s Senior Magazine to minimize operating costs, we can offer any size company an effective way to reach thousands of fifty plus mature adults throughout Northern & Central California. Our advertisers are raving about how effective[Read More…]

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Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should) Baby Boomers (technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions, from food and finance to travel and technology. In other[Read More…]

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Marketing to Baby boomers

Marketing to Baby boomers. Being the self-proclaimed ‘expert in the ether’ on Baby Boomers, I’m inundated with emails from ‘visit and link to my web page and/or review my new book’ people.   ;   Many are well meaning folks who are very excited about some miracle product that will make us look and feel younger. I’m a bit of[Read More…]

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AUSTRALIA: Turning silver into gold

AUSTRALIA: Turning silver into gold

By 2014 the entire baby boomer generation will be over 55, making it the largest and most powerful demographic group in our society. In Australia, the boomers hold more than two-fifths of Australia’s household wealth. So why on earth is everyone still obsessed with the 18 to 24 year old demographic? As the baby boomers slip into their 50s they look[Read More…]

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Senior Market is growing

Senior Market ;is growing. While the diversity of baby boomers grows increasingly apparent as they age — given an 18-year generational span and they still stand together in some ways, with clearly defined preferences and opinions that distinguish them from other Americans. As detailed in “American Demographics” magazine, these generalized characteristics include: – They are more likely than either younger[Read More…]

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Advertising to Baby Boomers: Infomercials

It’s that ugly word. Conjuring up half-hours of tacky, humdrum hucksterism. But it’s the content that’s clumsy – not the concept. If the advertising industry ever gets the message – mature, imaginative, absorbing infomercials will be the way to reach Baby Boomers and other demographic groups. Throughout most of the last century print was king, even during the age of[Read More…]

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