Opinions

Michael C. Walker : “Emergence of the extended Senior customer”

Third party involvement in senior purchasing decision-making is by no means a recent phenomenon. But its occurrence continues to grow as the senior customer base both expands in numbers and grows in longevity. What is noteworthy today, however, is the emerging realization of the importance of this activity in marketing and business development.   ;   Extended senior customer is[Read More…]

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Michael C. Walker : “Debunking myths of the Senior market”

Now in an expanded 2nd edition Marketing to Seniors has been written to address the growing senior market. The growth, representing both numbers of seniors and increasing purchasing power, is projected to more than double over the next 35 years, according to figures based upon 2000 Census Bureau estimates.   Marketing to Seniors also has a goal of dispelling some[Read More…]

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UK: “Big Businesses are not adapting fast enough to the changing Ageing World”

“As world’s population gets older and average consumer age rises, high street brands must adapt or risk becoming minnows in a sea of nimble new brands that beat them to it”   ;   Headline findings from ‘ENGAGE – a global study exploring the lives and lifestyles of 45+ around the world:   ;   UK 50+ population is projected[Read More…]

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The key to the Baby Boomer market was forged years ago but carries on energetically. Want to know more?

The basis of generational or cohort marketing is a theory posited by German sociologist Karl Mannheim (1893 ­ 1947). A “zeitgeist” is a shared feeling for an era and the unique spirit of a generation. As Mannheim observed, social upheaval during the impressionable years of adolescence can shape a generation’s collective outlook. Just as the lessons of depression-era economic deprivation[Read More…]

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