Many fortunes have been made by following the « baby boomer » generation – the post-war avalanche of Americans born between 1946 and 1964 – as it matures. After all, it was this 76 million-strong segment that bought hula hoops and Frisbees in the 1950s, crowded colleges in the 1960s and sent the price of housing soaring in the 1970s and 1980s.[Read More…]
Michael Jacobsen says his trendy teenagers are rarely impressed with the clothes he wears. But the 45-year-old got a different reaction after buying a pair of Converse Chuck Taylors, the high-top sneakers popular when he was a kid. « The funny thing is that kids see them and say, ‘Those are cool,’ « said Jacobsen, a writer for a communications company[Read More…]
What has a long shelf life and is worth approximately $32 billion? – New Zealands ‘booming’ grey generation! ;ACNielsen delivers a 360° view of the ageing Kiwi population ; The biggest demographic change of current times – the ageing Baby Boomer generation – is causing one of the most significant changes in consumer behaviour seen in this country, and ACNielsen[Read More…]
Early this year, a new website was born. The site – BabyBoomerTrips.com – was the first portal dedicated to helping baby boomers find travel deals. Since the launch, the owners have received thousands of email messages regarding their site. Some of the common messages they are receiving are as follows : 1. Baby Boomers still love to find a good deal.[Read More…]
On January 1, 2006 the first Baby Boomers will turn 60. It’s a generation 76-million strong, born between 1946 and 1964. They grew up in a hopeful, expansive time in America, but also during the menacing years of the Cold War. Boomers were the first generation raised on television and rock ‘n’ roll. With the election of President Kennedy they[Read More…]
Remember when the thought of retirement conjured up images of trips to a warm climate, outings with the grandkids, or endless days of golf? Retirement used to be known as that time when one slowed down to stop and smell the proverbial roses. However, this image is rapidly changing thanks to a bold new wave of Baby Boomers, who have[Read More…]
Within the next 100 days the oldest of the baby boomers (those born between 1946 and 1964) will turn 60. This event brings into sharper focus the challenges faced by some 78 million Americans in this new era of career uncertainties, volatile pension plans, rising healthcare costs, fewer jobs, and economic challenges those facing retirement can most appreciate. An[Read More…]
