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Two-thirds of older Brits feel they are stereotyped in ads

Two-thirds of older Brits feel they are stereotyped in ads

68% of those over 65 believe ads often stereotype people in their age bracket, according to research from media agency UM. The study, which questioned 2,000 people, found that 21% of all Brits thought perceptions of older people in the media have actually worsened over the past three years, with 33% of those aged 65-plus agreeing. Two-thirds (68%) of those[Read More…]

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