How much does our age influence how we think, where and what we eat or how we save and spend?
Depending on our age, our approach to something as simple as getting up-to-date news or how frequently we eat out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values. Yet for all of our differences, in many ways, it’s remarkable how similar we are no matter the age.
The Nielsen Global Generational Lifestyles Survey polled 30,000 online respondents in 60 countries, 508 online respondents in Taiwan, to better understand how global consumer sentiment differs across life stage. The findings break some myths and reaffirm others
