Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an outsized portion of total purchasing power—has a far-below-average rate of smartphone adoption. A new eMarketer report, “Running the Risk of Leaving[Read More…]
Document sans titre While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. – Between April 2009 and May 2010, social networking use[Read More…]
With the young and hip already served through an abundance of TV channels and programs, Denmark has decided to launch a new TV channel targeting a more mature demographic. The new channel, named TV2 Charlie, will be aimed at people over 50, and will hit the airwaves later this year, TV2 said. The channel, which will be available on cable[Read More…]
50 is the new 30 Time was when 50 year olds had their minds on sensible things like retirement savings, garden mulchers and bran cereals. But as Chrissy Hynde, of The Pretenders, famously said : “50 is the new 30.” Today’s Baby Boomers are refusing to age gracefully. They’re rejecting many of the traditional associations of old age and are making[Read More…]
