The report by Independent Age is about the financial circumstances of the group of older people who lived through the Second World War – sometimes called the ‘Silent Generation’. Our new analysis of incomes data (primarily the Family Resources Survey) looks at the differences between groups of older people and identifies those who are at risk of being forgotten on[Read More…]
The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010, the Population Reference Bureau (PRB) projects in a new report. The report, “Aging in the United States,” examines recent trends and disparities among[Read More…]
Baby boomers are often portrayed in the popular press as a monolithic group of individuals who behave in roughly the same ways and possess the same attitudes. But do these observations hold for all boomers? Or are they emblematic of just some? This article is part of an ongoing series analyzing how baby boomers — those born from 1946-1964 in[Read More…]
JWT London has unveiled the Elastic Generation, its pioneering in-depth research into consumers in their 50s and 60s. A research by J. Walter Thompson London Reared during a time of significant social and political change, the Elastic Generation have consistently demonstrated trailblazing behaviour and youthful attitudes unlike any generation before them. True to their name, they have stretched preconceived notions[Read More…]
That the world’s population is ageing rapidly is old news. Driven by falling fertility rates and a sustained increase in longevity, many countries—especially in the developed world—are now bracing themselves for the fact that their fastest-growing demographic is the over-80s. Moreover, the linear trend that life expectancies have followed for over a century is set to continue. From Healthcare strategies[Read More…]
