Marketing

Luxury Brands & Boomers

Luxury Brands & Boomers

The 50+ population has $3.6 trillion in annual income, which accounts for 49% of all after-tax income in the U.S.1 So marketers are making a mistake if they shift their entire focus to the shiny penny of millennials, underestimating the value of respectfully building relationships with customers of all ages and of understanding the precious balance between personalization and privacy.[Read More…]

4 Tips for Marketing to Baby Boomers in the Digital Age

4 Tips for Marketing to Baby Boomers in the Digital Age

My Baby Boomer mom once advised me to “hook up” with my elementary school pal in New York through “the Facebook.” I rolled my eyes but held my tongue because she’s helping me pay rent. It’s also at these moments that I laugh at the fact that marketers are way more obsessed with marketing to millennials like me than to[Read More…]

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Breadwinning Boomers Responsible for Multi-Generational Brand Decisions

Document sans titre With 40 and 50-somethings at or near the peak of their earning potential and typically having several financial dependants ranging from small children to elderly parents, this prime Adult demographic is making the majority of the household spending decisions, according to TV Land’s "Generation BUY: A Close Look at the Boomer Consumer" Study. The findings from the[Read More…]

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Advertisers Fail to Connect with Baby Boomers

Nearly half of the Baby Boom Generation believes there is little truth in advertising and more than 60% wish ads had more real information, suggesting that America’s advertising industry may be missing the mark in targeting the most affluent generation in U.S. history. This new insight comes from Focalyst, a market research and consulting firm focused on Baby Boomers and[Read More…]

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Packaging and the 50+ marketplace

Packaging and the 50+ marketplace

What is a package any way ? We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what’s a box supposed to do ? That job has changed dramatically in the last decade. The package has become the “first moment of truth” at retail. And now, especially it’s[Read More…]

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Generational Difference in Human Resources

Whether you are a member of the Baby-Boomer, Gen X, or Gen Y generation, chances are that your year of birth has a direct impact on your work habits. The same goes for your employees. The key to successful recruitment and retention is learning how to tap into these behavioral factors and customize your HR programs accordingly. Each generation has[Read More…]

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Baby Boomer Women – Respond to Youth in Marketing

Baby Boomer women are ideal marketing targets. They are affluent, at the peak of their earning power, and they love to spend — especially on themselves. But, as they move beyond the age of 50, they are also moving out of the advertising industry’s sweet spot. They are not happy about it. As members of a generation which always defined[Read More…]

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Who are the Baby boomers ?

Who are the Baby boomers ?

While the diversity of baby boomers grows increasingly apparent as they age — given an 18-year generational span and they still stand together in some ways, with clearly defined preferences and opinions that distinguish them from other Americans. As detailed in “American Demographics” magazine, these generalized characteristics include: – They are more likely than either younger or older adults to have[Read More…]

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US: Afford a Way to Bring New Senior Customers

Today’s Senior Magazine is now available to businesses that have found that magazine advertising is beyond their budget. Using a unique format that allows Today’s Senior Magazine to minimize operating costs, we can offer any size company an effective way to reach thousands of fifty plus mature adults throughout Northern & Central California. Our advertisers are raving about how effective[Read More…]

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Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should) Baby Boomers (technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions, from food and finance to travel and technology. In other[Read More…]

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