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Baby boomers can boost restaurants bottom line

Baby boomers can boost restaurants bottom line

In today’s tight economy, baby boomers are providing a boost to U.S. restaurants. America’s 76 million boomers, born 1946-64, were responsible for 23 billion restaurant visits, accounting for $172 billion in sales, according to market research company the NPD Group. By sheer number, boomers have always played an important role in the economy. Consumers in the 55-69 age bracket also[Read More…]

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SSP’s 50+ Strategic Marketing Practice Offers Boomer Marketing Expertise

With boomers spending over $2 trillion annually on products and services, SSP’s leadership team politely asks, “Is your company getting its share?” SSP brings clients the 50+ marketing insight and expertise required for success. Partnering closely with its clients, the firm works to optimize existing programs to better address the habits, affinities and attitudes of boomers and sub markets within[Read More…]

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US: Baby boomers keep RV market rolling

Angie Taylor kept calling her RV a motor home or trailer. But when your recreation vehicle is a 31-foot Allegra with leather seats, a master bedroom suite and washer and dryer, calling it a “trailer,” she quickly learned is, well, tacky. “There’s a whole world out there that has its own lingo,” says Taylor, who with her husband, David, are[Read More…]

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Baby boomers have the highest carbon footprint in the UK

Document sans titre The baby boomers (aged 50 to 64) include individuals born in the period 1946 to 1964. On average individuals in this age group emit 13.52 tonnes of CO2 per capita each year. Th is is approximately 1.5 to 2.5 tonnes more CO2 per year compared to other age groups and is mainly driven by high levels of[Read More…]

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Statistics indicate that the 50+ market has the time, as well as the discretionary dollars to travel

You are Robert Uguccioni, executive director of Pocono Mountains. Could you introduce the company? The Pocono Mountains Vacation Bureau, Inc. (PMVB, Inc.) is the Official Convention and Visitors Bureau for the Pocono Mountains of Northeastern Pennsylvania. We are the state designated destination marketing organization representing the four-county Pocono Mountains region of Carbon, Monroe, Pike and Wayne. The mission of the Pocono Mountains Vacation Bureau, Inc.[Read More…]

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Aging Americans: Stranded Without Options

The demographics of the United States will change dramatically during the next 25 years as more baby boomers reach their 60s, 70s and beyond. The U.S. Census Bureau projects that the number of Americans age 65 or older will swell from 35 million today to more than 62 million by 2025 – nearly an 80 percent increase. As people grow[Read More…]

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The Older Population : Discover this growing market for small business

By Isabel M. Isidro In about 10-15 years, the first wave of post-war baby boomers will begin to retire and we will see a significant increase in the number of older people. The baby-boom generation – those born between 1946 and 1964 – will begin to turn age 60 in about 2006 and age 65 about 2011. In the next[Read More…]

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Japan’s ageing population rich opportunity for West

Japan’s elderly population is getting even older, reveals a new government report that shows the number of people living over the age of 100 has doubled in the last five years. Centenarians in Japan now number more than 20,000, the government said this week. The Cabinet white paper also reported that the number of men aged over 65 has surpassed[Read More…]

US : the SilverSneakers® Fitness Program

The SilverSneakers® Fitness Program was created to provide a cost-effective, preventive benefits program for commercial and Medicare group plans, Medicare Advantage plans, and Medicare Supplement organizations. The program has since evolved into the leading senior exercise program in the United States by incorporating the following core elements:     A comprehensive network of fitness centers chosen for location, quality and[Read More…]

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Aging Americans: Stranded Without Options

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