Zipcar, the world’s leading car sharing network, today released its first independent study examining the attitudes and lifestyle of “Urban Boomers,” a demographic cohort of adults who live in urban areas and who are ages 50 to 69, part of the “baby boomer” generation. The study revealed that Urban Boomers in the U.S. are tech-savvy, highly active, and while many still[Read More…]
This project from ILC-UK and Age UK sets out the key transport challenges that are arising from the UK’s ageing population. Using analysis from the English Longitudinal Study of Ageing (ELSA), as well as evidence from transport experts at a stakeholder’s workshop, this report argues that the current transport system is failing to meet the needs of too many older[Read More…]
Crossovers are hot in America. Low-riding SUVs like the Nissan Murano and Ford Edge that combine attributes of off-roaders, MPVs and estates are gaining market share rapidly. Ford believes Crossovers will account for more than 3 million sales a year in America by the end of the decade as more an more manufacturers jump on the bandwagon. Now manufacturers are[Read More…]
Throughout their lives, baby boomers have dominated the marketplace. The generation of 78 million consumers born from 1946 to 1964 once made hula hoops a hit. As teens, boomers bought cheap stereos and compact cars. In middle age, they snapped up camcorders, computers and mutual funds. Automakers and university researchers are testing and refining sensors, monitors and other devices to[Read More…]
In an attempt to better understand the needs and desires of older consumers, Hyundai Motor America has assembled its third Hyundai Investigative Team (HIT). The 2005 team is comprised of eight mature adults (ages 60-78) who will tour the Chicago International Auto Show on Thursday, Feb. 10. ; The HIT program was piloted in 2003, when six panelists[Read More…]
You are Robert Uguccioni, executive director of Pocono Mountains. Could you introduce the company? The Pocono Mountains Vacation Bureau, Inc. (PMVB, Inc.) is the Official Convention and Visitors Bureau for the Pocono Mountains of Northeastern Pennsylvania. We are the state designated destination marketing organization representing the four-county Pocono Mountains region of Carbon, Monroe, Pike and Wayne. The mission of the Pocono Mountains Vacation Bureau, Inc.[Read More…]
To address the transportation needs of older Americans, the public transportation industry is launching an initiative to explore new and innovative ways to help seniors stay mobile and independent. The initiative, called “Easy Rider: Advancing Mobility Needs for Aging Americans,” was announced in early May by the American Public Transportation Association (APTA) to coincide with Older Americans Month. Easy Rider[Read More…]
