Boomers adopting alternative transportation
Zipcar, the world’s leading car sharing network, today released its first independent study examining the attitudes and lifestyle of “Urban Boomers,” a demographic cohort of adults who live in urban areas and who are ages 50 to 69, part of the “baby boomer” generation. The study revealed that Urban Boomers in the U.S. are tech-savvy, highly active, and while many still[Read More…]