The earned privilege of driving tethers us only as far as the road, fuel, and our physical and cognitive abilities can take us. And, we all know what waits for us on the horizon as we age – losing the freedom to safely operate a vehicle. By Drew Lahart By teaming with the Consumer Technology Association (CTA) Foundation and Local Motors, IBM Accessibility Research[Read More…]
Ask TV-viewers to comment on the remote controls provided by their cable company and nearly everyone will tell you the same thing: “Too Many Buttons!” Many of today’s remotes resemble the cockpit of a jetliner and as remotes have become more complex, seniors and the technically unsavvy long for a “kinder, gentler” way to help avoid interruptions when watching their[Read More…]
Tablets for Seniors vring olrder americans into the digital age Mobile devices have opened up opportunities people could only imagine 15 years ago. But the gadgets and apps that let people access information and communicate with loved ones around the globe aren’t always intuitive, especially for people without much experience using new technology. There are multiple companies that look to[Read More…]
The project ENRICHME “Enabling Robot and assisted living environment for Independent Care and Health Monitoring of the Elderly“, funded by the Horizon 2020 programme, is a pioneering project in that it will be testing technologies for supporting elderly people with Mild Cognitive Impairments in the long-term and in their living environment. It addresses the progressive decline of cognitive capacity in[Read More…]
It is commonly believed that convenient products are for the busy city worker. However, the older population are quickly becoming some of the biggest seekers of convenience, with 17.1% of their food consumption motivated by this need, finds a new report from Canadean. Older consumers need easy-to-use food products Convenient products are often targeted at the busiest and time scarce[Read More…]
The need for lightweight, protective packaging solutions in the food and personal care sectors will sustain the growth of plastics in Germany. By 2055, over half of the German population will be aged 65 or over. This aging population will result in demand for easy-to-use, easy-to-handle packaging, with clearer and bolder labeling. An older population will see an increase in[Read More…]
In the traditionally female-oriented skincare market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean. According to the report, German men are increasingly image-conscious, leading them to seek skincare products that meet their age-based needs. Both anti-wrinkle formulations for older men and milder formulations for sensitive younger skin are growing in popularity, as is the desire among 25-44 year[Read More…]
Although historically the marketing of soft drinks was focused on the youth market with the key age bracket of 10-24 year olds, Canadean detects great opportunities in targeting the growing aging population. According to the UN population division, the world’s older generation, those aged 60 and over, is expected to more than double, from 841 (11.7%) million people in 2013[Read More…]
Health costs of ageing will shoot up without technological innovation argues think tank Tech innovation is vital to help us adapt to ageing: Without productivity improvements, health spending in 2063-64 might need to be 5.0 % of GDP higher than currently projected. A design response to ageing can also benefit UK plc: The over 65s in the UK spend around[Read More…]
