This report looks at the long-run economic and fiscal implications of Europe’s ageing population. Significantly lower working-age population projected for the EU over the coming decades The demographic projections over the long term reveal that the EU is ‘turning increasingly grey’ in the coming decades. The total population in the EU is projected to increase from 511 million in 2016[Read More…]
Traditionally, the ‘aging’ conversation has been reserved for the 65+audience. However in a world where data is driving more decisions than ever before, McCann Worldgroup’s new “Truth About Age” study finds that when it comes to aging, it’s not about the numbers. It’s about the individual – and knowing people as full humans rather than just making assumptions based on[Read More…]
Research shows people are delaying making vital changes to homes because of the clinical and stigmatising appearance of products like handrails and ramps. Older people with health conditions and mobility issues are delaying making vital changes to their homes, such as installing handrails and ramps, due to the off-putting and stigmatising appearance of products, as well as the complexity in[Read More…]
68% of those over 65 believe ads often stereotype people in their age bracket, according to research from media agency UM. The study, which questioned 2,000 people, found that 21% of all Brits thought perceptions of older people in the media have actually worsened over the past three years, with 33% of those aged 65-plus agreeing. Two-thirds (68%) of those[Read More…]
ICLP report, commissioned by Survey Sampling International (SSI), reveals that Baby Boomers, though often retailers’ most affluent audience, aren’t loyal customers because they feel overlooked and under-rewarded The research reveals that despite Baby Boomers (age 55+) often being the most affluent customers out of all the generations, as many as 93% aren’t fully loyal to their favorite brands because they[Read More…]
The main trends of the Boomers’ trip in 2017 were the subject of an AARP study in the USA. The study shows that almost all will travel for vacations with about half traveling abroad. Top 2017 Boomer travel trends show that almost all will travel for leisure with about half traveling internationally. General Travel Insights Travel in 2017 looks very[Read More…]
According to data from World Population Prospects : the 2015 Revision (United Nations, 2015), the number of older persons—those aged 60 years or over—has increased substantially in recent years in most countries and regions, and that growth is projected to accelerate in the coming decades. Between 2015 and 2030, the number of people in the world aged 60 years or over[Read More…]
AARP conducted a study among family caregivers caring for an adult over the age of 18 to explore the out-of-pocket costs of caregiving and the financial strain on the family caregiver. This report estimates the monetary costs of caring for an adult with care needs by quantifying the out-of-pocket costs family caregivers are incurring. In addition to out-of-pocket costs, this[Read More…]
America’s 65-and-over population is projected to nearly double over the next three decades, ballooning from 48 million to 88 million by 2050. However, the U.S. Census Bureau projects the U.S. population will age at a slower rate compared with other countries. Worldwide, the 65-and-over population will more than double to 1.6 billion by 2050, according to An Aging World: 2015.[Read More…]
How much does our age influence how we think, where and what we eat or how we save and spend? Depending on our age, our approach to something as simple as getting up-to-date news or how frequently we eat out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and[Read More…]
