Post Tagged with: "boomers"

Consumer buying data based on receipts from Millennials, Generation X, and Boomers

Consumer buying data based on receipts from Millennials, Generation X, and Boomers

The retail environment has seen great disruption from a combination of pervasive discounting, new entrants, the evolution of new technologies, and vastly changed consumer behavior. This has had an impact on consumer loyalty and made gaining share a significant challenge. Understanding specific consumer groups’ buying behaviors is more important than ever. The NPD Group and the Wharton School’s Baker Retailing[Read More…]

by — — 0 comments — Retail
aging in united states

Aging Baby Boomers To Face Caregiving, Obesity, Inequality Challenges

The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010,  the Population Reference Bureau (PRB) projects in a new report. The report, “Aging in the United States,” examines recent trends and disparities among[Read More…]

by — — 0 comments — Americas, Society
Baby Steps: Will Boomers Buy Into Mobile Health?

Baby Steps: Will Boomers Buy Into Mobile Health?

Mobile health technologies include apps, gadgets, and tech-enabled services such as sensor-based activity trackers, wearable patches, and personal health devices. By improving self-care, all of these offer potential benefits to providers, payers, and consumers. Investors and inventors, spurred by the Affordable Care Act (ACA), are eager to serve the growing interest in these technologies, and a prime target market is[Read More…]

by — — 0 comments — Americas, Health, High Tech
Luxury Brands & Boomers

Luxury Brands & Boomers

The 50+ population has $3.6 trillion in annual income, which accounts for 49% of all after-tax income in the U.S.1 So marketers are making a mistake if they shift their entire focus to the shiny penny of millennials, underestimating the value of respectfully building relationships with customers of all ages and of understanding the precious balance between personalization and privacy.[Read More…]

by — — 0 comments — Americas, Marketing, Society
Baby Boomers are opening their wallets

Baby Boomers are opening their wallets

Baby boomers are often portrayed in the popular press as a monolithic group of individuals who behave in roughly the same ways and possess the same attitudes. But do these observations hold for all boomers? Or are they emblematic of just some? This article is part of an ongoing series analyzing how baby boomers — those born from 1946-1964 in[Read More…]

by — — 0 comments — Studies