Consumer buying data based on receipts from Millennials, Generation X, and Boomers
The retail environment has seen great disruption from a combination of pervasive discounting, new entrants, the evolution of new technologies, and vastly changed consumer behavior. This has had an impact on consumer loyalty and made gaining share a significant challenge. Understanding specific consumer groups’ buying behaviors is more important than ever. The NPD Group and the Wharton School’s Baker Retailing[Read More…]