There is a growing sentiment in society today that age is just a number. As our expectations for growing old change, a new mantra is emerging to support this view: “Age be damned.” By Colin Milner, CEO, International Council on Active Aging® At the root of this shift are the scientists who dissect every aspect of growing old–from the impact that[Read More…]
Mid-life and older cinema-goers — in particular, those aged 50-plus are a powerful force at the box office. Moviegoers age 50+ make up thirty-one percent (31%) of all moviegoers over age 14 and are more likely to go to the movies than the general population. This white paper, conducted by Movio on behalf of AARP, examines the movie-going habits of[Read More…]
AARP conducted a study among family caregivers caring for an adult over the age of 18 to explore the out-of-pocket costs of caregiving and the financial strain on the family caregiver. This report estimates the monetary costs of caring for an adult with care needs by quantifying the out-of-pocket costs family caregivers are incurring. In addition to out-of-pocket costs, this[Read More…]
AARP and Parks Associates today issued a Caregiving Innovation Frontiers (CIF) study aimed at addressing the current and future needs of caregivers and those needing care, as well as identifying key business opportunities and in-demand solutions sought after by participants in this growing marketplace. The report also points out six key areas ripe for disruptive innovation. The Caregiving Innovation Frontiers[Read More…]
