Marketing

Generational Difference in Human Resources

Whether you are a member of the Baby-Boomer, Gen X, or Gen Y generation, chances are that your year of birth has a direct impact on your work habits. The same goes for your employees. The key to successful recruitment and retention is learning how to tap into these behavioral factors and customize your HR programs accordingly. Each generation has[Read More…]

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A Mature Approach to Senior Marketing

A Mature Approach to Senior Marketing

Young, old, or any age group in-between, understanding your target audience is the key to developing any marketing campaign. ; Knowing what appeals to them, their media consumption and retention habits, and attitudes serve as the precursors to and foundation of your campaign. ; It is no secret that young-adult audiences easily identify and respond to marketing programs aimed toward glamorizing their peers. ; Now let’s[Read More…]

Top 10 Baby Boomer Travel Trends

Top 10 Baby Boomer Travel Trends

Early this year, a new website was born. The site – BabyBoomerTrips.com – was the first portal dedicated to helping baby boomers find travel deals. Since the launch, the owners have received thousands of email messages regarding their site. Some of the common messages they are receiving are as follows : 1. Baby Boomers still love to find a good deal.[Read More…]

Targeting Baby Boomers

Targeting Baby Boomers

Madison Avenue has long considered consumers ages 18 to 49 to be the target of choice, but that may be changing. As a recent New York Times article, "Flower Power in Ad Land," reported, major advertisers — including automotive, financial and packaged goods companies— are reconsidering their fixation on youth. The baby boomers, born between 1946 and 1964 and comprising[Read More…]

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Baby Boomers – Marketing to the “Me” Generation

Unless you’ve been in a dimly lit cavern for the past several decades, you know that “Baby Boomers” is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto[Read More…]

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Pepsi targets Boomers et younger generations

Pepsi targets Boomers and Younger generation with one single advertisement with a Bob Dylan song. ;  

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