The topic of segmenting Seniors target has been discussed for a long time in the US. Many research results have been proposed by experts, especially in this country, and have been used by actors of the market. Once different kinds of segmentation are defined, which one should be used? Let’s talk about segmentation in the US, where they have been[Read More…]
Early this year, a new website was born. The site – BabyBoomerTrips.com – was the first portal dedicated to helping baby boomers find travel deals. Since the launch, the owners have received thousands of email messages regarding their site. Some of the common messages they are receiving are as follows : 1. Baby Boomers still love to find a good deal.[Read More…]
Young, old, or any age group in-between, understanding your target audience is the key to developing any marketing campaign. ; Knowing what appeals to them, their media consumption and retention habits, and attitudes serve as the precursors to and foundation of your campaign. ; It is no secret that young-adult audiences easily identify and respond to marketing programs aimed toward glamorizing their peers. ; Now let’s[Read More…]
Madison Avenue has long considered consumers ages 18 to 49 to be the target of choice, but that may be changing. As a recent New York Times article, "Flower Power in Ad Land," reported, major advertisers — including automotive, financial and packaged goods companies— are reconsidering their fixation on youth. The baby boomers, born between 1946 and 1964 and comprising[Read More…]
Unless you’ve been in a dimly lit cavern for the past several decades, you know that “Baby Boomers” is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto[Read More…]
Pepsi targets Boomers and Younger generation with one single advertisement with a Bob Dylan song. ;
