Within the next 100 days the oldest of the baby boomers (those born between 1946 and 1964) will turn 60. This event brings into sharper focus the challenges faced by some 78 million Americans in this new era of career uncertainties, volatile pension plans, rising healthcare costs, fewer jobs, and economic challenges those facing retirement can most appreciate. An[Read More…]
Document sans titre By Laurie Orlov from ageinplacetech.com Times are bad. Agreed. But here are a few items that are a reminder that marketers will market and enterpreneurs will seize an opportunity when they see one. Taken individually, these items may seem unrelated. But together, they confirm the growing interest in hleping people get more out of life as they[Read More…]
The U.S. Baby Boomer Market As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation accounts for nearly one in three Americans[Read More…]
You are the Executive Director of IAHSA, could you present your association ? IAHSA was founded in 1994 by the American Association of Homes & Services for the Ageing and today IAHSA is the only international organization whose mission is directly linked to ageing services providers. The IAHSA mission, to connect and support ageing services providers to enhance the quality[Read More…]
Madison Avenue has long considered consumers ages 18 to 49 to be the target of choice, but that may be changing. As a recent New York Times article, "Flower Power in Ad Land," reported, major advertisers — including automotive, financial and packaged goods companies— are reconsidering their fixation on youth. The baby boomers, born between 1946 and 1964 and comprising[Read More…]
Pepsi targets Boomers and Younger generation with one single advertisement with a Bob Dylan song. ;
What is Assistive Technology ? In the XXIst century Assistive Technology (AT) should be defined as a scientific & technologic approach to develop products and services oriented to support elderly people and people with disabilities in their daily activities, maximizing their personal autonomy, independence, health and quality of life. This definition involves the use of technologies for : Integral bio-psycho-social therapy and[Read More…]
Finland is generally regarded as the model for a strategic approach to the issues arising from an ageing workforce. In 1998, the government set up a 5-year National Program for Ageing Workers. It identified six major issues for concern : _ early retirement; _ low rate of labour force participation among ageing workers; _ low rates of re-employment; _ reduced[Read More…]
Unless you’ve been in a dimly lit cavern for the past several decades, you know that “Baby Boomers” is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto[Read More…]
Aged parents should be placed in nursing homes only as ‘last resort’ as they have better quality of life staying with family, says Balaji ; People are placing their elderly parents in nursing homes so readily that it is getting the Government concerned about the effects of such a decision. Nursing homes should be a ‘measure of last resort’, said[Read More…]
