AARP and Parks Associates today issued a Caregiving Innovation Frontiers (CIF) study aimed at addressing the current and future needs of caregivers and those needing care, as well as identifying key business opportunities and in-demand solutions sought after by participants in this growing marketplace. The report also points out six key areas ripe for disruptive innovation. The Caregiving Innovation Frontiers[Read More…]
A report by Mumsnet and Ipsos MORI reveals that, while the media and the public identify Baby Boomers (50-69-year-olds) as the most fortunate generation, conversations with Generation Xers (36-49-year-olds) show that they also recognise their own good fortune in enjoying many of the same benefits (free university education; a slice of property market profits) as their predecessors, but experiencing little[Read More…]
Baby Boomers who have held down jobs and contributed to the well-being of New Zealand through their taxes may yet become homeless in late middle age or early retirement without urgent Government action, says The Salvation Army. The latest report from The Salvation Army’s Social Policy and Parliamentary Unit, Homeless Baby Boomers, reveals only 62 per cent of Baby Boomers[Read More…]
Mobile health technologies include apps, gadgets, and tech-enabled services such as sensor-based activity trackers, wearable patches, and personal health devices. By improving self-care, all of these offer potential benefits to providers, payers, and consumers. Investors and inventors, spurred by the Affordable Care Act (ACA), are eager to serve the growing interest in these technologies, and a prime target market is[Read More…]
By 2026, over 2.4 million Canadians age 65+ will require paid and unpaid continuing care supports—up 71 per cent from 2011. By 2046, this number will reach nearly 3.3 million. Spending on continuing care for seniors will increase from $29.3 billion in 2011 to $184.2 billion in 2046. With nearly two-thirds of this spending provided by governments, spending growth will[Read More…]
Two inexorable and intersecting demographic trends are already defining the 21st century: rapid urbanization and an aging population. The world’s cities must meet the challenges posed by these changes to compete on a global scale. Widely accepted statistics bring these challenges into clear focus. By 2030, more than 1 billion people — one in every eight — will be aged[Read More…]
Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an outsized portion of total purchasing power—has a far-below-average rate of smartphone adoption. A new eMarketer report, “Running the Risk of Leaving[Read More…]
Recent reforms have made pension systems more financially sustainable and pensioners have higher living standards than ever before. But future generations are likely to find their pension entitlements much less generous than today’s and many may face a serious risk of pensioner poverty, according to a new OECD report. Pensions at a Glance 2015 says that about half of OECD countries[Read More…]
The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010, the Population Reference Bureau (PRB) projects in a new report. The report, “Aging in the United States,” examines recent trends and disparities among[Read More…]
The 50+ population has $3.6 trillion in annual income, which accounts for 49% of all after-tax income in the U.S.1 So marketers are making a mistake if they shift their entire focus to the shiny penny of millennials, underestimating the value of respectfully building relationships with customers of all ages and of understanding the precious balance between personalization and privacy.[Read More…]
