Business

The Business of Ageing (NZ)

The Business of Ageing (NZ)

Older people are becoming a large consumer group Older people’s incomes come from sources such as the Government (especially New Zealand Superannuation), investments, gifts, asset sales and employment. Owing to the expected growth in those aged 65-plus (and the implied improvements in their health): – The after-tax income for this group is projected to be more than $73b by 2051[Read More…]

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Asia Pacific Silver Economy Business Opportunities Report

Asia Pacific Silver Economy Business Opportunities Report

By 2020, Asia Pacific’s ageing market is projected to reach US$3.3 trillion, according to the 3rd Asia Pacific Silver Economy Business Opportunities Report that was launched during the opening of the 6th Ageing Asia Innovation Forum, Singapore on 14 April 2015. Aimed to provide market observations of Asia Pacific’s silver economy, the Report uses household savings forecast for 2020 and[Read More…]

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New Business Opportunities Amid China’s Ageing Population

New Business Opportunities Amid China’s Ageing Population

The Chinese mainland’s growing ageing population is more free-spending and more tech savvy than is generally perceived, according to a focus group study published today by the Hong Kong Trade Development Council’s (HKTDC) Research team. To highlight business trends and opportunities related to the mainland’s elderly, or so-called “silver” market, the HKTDC conducted focus group discussions in four mainland cities:[Read More…]

American boomers now a $2 trillion market

American boomers now a $2 trillion market

Every day in the U.S., 10,000 baby boomers celebrate their 50th birthdays. Their generation spends $2 trillion a year. Mindful of that spending, every marketer worth his or her MBA is pitching to them – everything from new makeup lines for women who burned their bras, to age-friendly technology, to « active adult » communities, to sex. In the coming week, CNBC[Read More…]

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US : older consumers buy the most green products

US : older consumers buy the most green products

Despite Higher Costs, More Than 6 in 10 U.S. Homes Now Use Environmentally Friendly Household Products Non-adopters Cite Price As Greatest Deterrent Bucking the belief that environmentalism is a youth movement, consumers over 55 years old are the most prolific users of green products in the United States, according to survey results released today by ICOM Information & Communications. Both[Read More…]

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Over-50 Boomers a Rich, Mostly Untapped Market

Grandmother or not, Ann Dickerson isn’t interested in prescription drugs, medical insurance, RVs or the other products aimed at over-50 consumers. Dickerson has a different mindset as she powers over the Rocky Mountain foothills on her mountain bike every day, staying ahead of stereotypes about aging and marketers’ expectations. “I think of myself as young,” said the 51-year-old resident of[Read More…]

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Drilling for boomer gold

The statistic would give any mortgage banker pause, but Jack Haynes chose to point to the big picture. Haynes, the executive vice president of the National Builder Division at Dallas-based Countrywide Home Loans, said there was an enormous opportunity with homebuyers age 50 and older despite a recent survey indicating that 60 percent of those buyers would prefer to pay[Read More…]

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Revlon taps into graying baby boomers

Revlon taps into graying baby boomers

The launch of a new make-up line from Revlon aimed at the 50+ market targets one of the biggest growth areas of the moment – skin care for the first of the baby boomer generation to slip into the mature category. Vital Radiance has been formulated for the specific skin concerns of older women, providing what the company terms as[Read More…]

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Marketers await the ageing generation

Marketers await the ageing generation Australia’s ageing consumers are well-informed, have high expectations of their later years and wield significant spending clout. So are healthcare companies, which stand to benefit most from the dramatic expansion of the 55 years-plus demographic in the coming years, ready to cash in on this lucrative market? Pfizer Consumer Healthcare undertook a major research project[Read More…]

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UK : seeing a Grand future in the mature market

THE few months in the early 1980s that Paul Bennett spent working in Saga Holidays’ public relations department changed the course of his life. It opened his eyes to the immense sales potential of holidays for older people – a vision that was to manifest itself in the launch of Grand UK Holidays for the over-55s. Bennett is still managing[Read More…]