Older people are becoming a large consumer group Older people’s incomes come from sources such as the Government (especially New Zealand Superannuation), investments, gifts, asset sales and employment. Owing to the expected growth in those aged 65-plus (and the implied improvements in their health): – The after-tax income for this group is projected to be more than $73b by 2051[Read More…]
By 2020, Asia Pacific’s ageing market is projected to reach US$3.3 trillion, according to the 3rd Asia Pacific Silver Economy Business Opportunities Report that was launched during the opening of the 6th Ageing Asia Innovation Forum, Singapore on 14 April 2015. Aimed to provide market observations of Asia Pacific’s silver economy, the Report uses household savings forecast for 2020 and[Read More…]
The Chinese mainland’s growing ageing population is more free-spending and more tech savvy than is generally perceived, according to a focus group study published today by the Hong Kong Trade Development Council’s (HKTDC) Research team. To highlight business trends and opportunities related to the mainland’s elderly, or so-called “silver” market, the HKTDC conducted focus group discussions in four mainland cities:[Read More…]
Every day in the U.S., 10,000 baby boomers celebrate their 50th birthdays. Their generation spends $2 trillion a year. Mindful of that spending, every marketer worth his or her MBA is pitching to them – everything from new makeup lines for women who burned their bras, to age-friendly technology, to « active adult » communities, to sex. In the coming week, CNBC[Read More…]
Despite Higher Costs, More Than 6 in 10 U.S. Homes Now Use Environmentally Friendly Household Products Non-adopters Cite Price As Greatest Deterrent Bucking the belief that environmentalism is a youth movement, consumers over 55 years old are the most prolific users of green products in the United States, according to survey results released today by ICOM Information & Communications. Both[Read More…]
Grandmother or not, Ann Dickerson isn’t interested in prescription drugs, medical insurance, RVs or the other products aimed at over-50 consumers. Dickerson has a different mindset as she powers over the Rocky Mountain foothills on her mountain bike every day, staying ahead of stereotypes about aging and marketers’ expectations. “I think of myself as young,” said the 51-year-old resident of[Read More…]
The launch of a new make-up line from Revlon aimed at the 50+ market targets one of the biggest growth areas of the moment – skin care for the first of the baby boomer generation to slip into the mature category. Vital Radiance has been formulated for the specific skin concerns of older women, providing what the company terms as[Read More…]
Marketers await the ageing generation Australia’s ageing consumers are well-informed, have high expectations of their later years and wield significant spending clout. So are healthcare companies, which stand to benefit most from the dramatic expansion of the 55 years-plus demographic in the coming years, ready to cash in on this lucrative market? Pfizer Consumer Healthcare undertook a major research project[Read More…]
THE few months in the early 1980s that Paul Bennett spent working in Saga Holidays’ public relations department changed the course of his life. It opened his eyes to the immense sales potential of holidays for older people – a vision that was to manifest itself in the launch of Grand UK Holidays for the over-55s. Bennett is still managing[Read More…]
The NPD Group Releases a New Report That Examines the Eating and Diet Habits of the Baby Boomer Generation Baby Boomers have impacted Americans’ eating habits throughout their lives. They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now[Read More…]
