Marketers await the ageing generation Australia’s ageing consumers are well-informed, have high expectations of their later years and wield significant spending clout. So are healthcare companies, which stand to benefit most from the dramatic expansion of the 55 years-plus demographic in the coming years, ready to cash in on this lucrative market? Pfizer Consumer Healthcare undertook a major research project[Read More…]
THE few months in the early 1980s that Paul Bennett spent working in Saga Holidays’ public relations department changed the course of his life. It opened his eyes to the immense sales potential of holidays for older people – a vision that was to manifest itself in the launch of Grand UK Holidays for the over-55s. Bennett is still managing[Read More…]
The NPD Group Releases a New Report That Examines the Eating and Diet Habits of the Baby Boomer Generation Baby Boomers have impacted Americans’ eating habits throughout their lives. They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now[Read More…]
Baby boomers, like most mature adults, defy attempts by marketers to label and put them in boxes. As a leading-edge baby boomer, I am quite different from the trailing-edge boomers who were born the year I graduated from high school. These kids were in kindergarten when I left for Viet Nam. As the business community discovers the maturing market, a[Read More…]
By Keith Brand from http://housingpanic.blogspot.com I’m starting to think there’s more than a few boomers looking to get out and get out quick. Sell their overpriced house. Sell all their stocks. Get into cash and bonds. Raise cash quick. Especially the ones who never saved for retirement – their remaining home equity (what they didn’t raid the housing ATM of)[Read More…]
The U.S. Baby Boomer Market As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation accounts for nearly one in three Americans[Read More…]
