Aging Baby Boomers Affecting the Nation’s Eating Habits

The NPD Group Releases a New Report That Examines the Eating and Diet Habits of the Baby Boomer Generation Baby Boomers have impacted Americans’ eating habits throughout their lives. They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now[Read More…]

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Rethinking the Age Wave

Baby boomers, like most mature adults, defy attempts by marketers to label and put them in boxes. As a leading-edge baby boomer, I am quite different from the trailing-edge boomers who were born the year I graduated from high school. These kids were in kindergarten when I left for Viet Nam. As the business community discovers the maturing market, a[Read More…]

The Boomer Business: Hip, knee replacement comes sooner for some

This column explores the changes in financial, employment and leisure issues facing baby boomers, a generation that’s become an economic powerhouse. NEW YORK — When she felt a dull ache in her left hip 3 1/2 years ago, Sarah Jane Francis knew instantly what lay ahead. Osteoarthritis had forced her to have her right hip replaced in 1998 and doctors[Read More…]

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the most significant consumer trends among Boomers over the last 25 years

KEN DYCHTWALDIn your opinion, what have been the most significant consumer trends among Boomers over the last 25 years and why? Please discuss at least three. Include in your answer reference to any personal research or experience with studying these trends.Throughout 99 percent of all the years during which humans have walked this earth, the average life expectancy was less[Read More…]

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Will the baby boomers crash the market?

By Keith Brand from I’m starting to think there’s more than a few boomers looking to get out and get out quick. Sell their overpriced house. Sell all their stocks. Get into cash and bonds. Raise cash quick. Especially the ones who never saved for retirement – their remaining home equity (what they didn’t raid the housing ATM of)[Read More…]

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The U.S. Baby Boomer Market

The U.S. Baby Boomer Market As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation accounts for nearly one in three Americans[Read More…]

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