The first baby boomers were conceived in 1946, after the troops returned from World War II with, apparently, one thing on their minds. The boom came to an end in 1964 with the enthusiastic acceptance of the birth control pill. This generation of consumers became the biggest and richest in history, breaking rules and flouting convention from the days of[Read More…]
Document sans titre That is one of the findings of a study forthcoming in the Journals of Gerontology: Psychological Science. The researchers analyzed the responses of 516 men and women age 70 and older who participated in the Berlin Aging Study, tracking how their perceptions about age and their satisfaction with aging changed over a six-year period. "People generally felt[Read More…]
Think Baby Boomers are all alike ? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term « Baby Boomer »[Read More…]
There are 4 different generations in the marketplace today, each characterized by its own distinct buying behaviors. This is the first time in history 4 generations of consumers have been active in the marketplace, according to Partners & Levit Advertising’s managing partner, Mark Levit. In his address to a gathering of retailers in New York this week, Levit explained, “Sociologists[Read More…]
JUST FOR A MOMENT, let’s optimistically assume that Japan is able to avoid a depression or a financial crisis. It then will have to face a population crunch. Somewhere around 2006, Japan’s population will peak and begin to decline. By the year 2050, according to the latest Japanese government estimates, one-third of the population will be above retirement age, and[Read More…]
James Joseph Pirkl, you are Executive Director of Transgenerational Design Matters. Could you present your organization? Transgenerational Design Matters is a non-profit research and education organization that helps companies, businesses and organizations design and promote products and environments that attract the attention, confidence and loyalty of 50-million Baby Boomers, their children, and their aging parents. We do this by:[Read More…]
Want to feel extra cheerful about your career prospects? Take a look at recent pronouncements from the U.S. Census Bureau, the General Accounting Office and the National Bureau of Economic Research. They’re all predicting that the waves of retiring boomers will leave the United States with a perpetual labor shortage starting in about 2011. The GAO went as far as[Read More…]
The company’s vision for the single passenger in the 21st Century involves the driver cruising by in a four-wheeled leaf-like device or strolling along encased in an egg-shaped cocoon that walks upright on two feet. ; Both these prototypes will be demonstrated, along with other concept vehicles and helper robots, at the Toyota stand at the Expo 2005[Read More…]
The baby boomers have always been seen as a deeply symbolic generation – born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This[Read More…]
Being dependent on family not acceptable to Over 65s ; · ; ; ; ; ; ; ; ; 89 per cent of people over 65 do not consider moving in with their family an option if they require extra care during retirement ; · ; ; ; ; ; ; ; ; Only three per[Read More…]
