Society

Japan : allow the elderly and the disabled to achieve independent mobility

The company’s vision for the single passenger in the 21st Century involves the driver cruising by in a four-wheeled leaf-like device or strolling along encased in an egg-shaped cocoon that walks upright on two feet.   ;   Both these prototypes will be demonstrated, along with other concept vehicles and helper robots, at the Toyota stand at the Expo 2005[Read More…]

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Baby boomers : Eternal Youths

The baby boomers have always been seen as a deeply symbolic generation – born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This[Read More…]

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An empty nest is best for Over 65s

Being dependent on family not acceptable to Over 65s   ;   · ; ; ; ; ; ; ; ; 89 per cent of people over 65 do not consider moving in with their family an option if they require extra care during retirement   ;   · ; ; ; ; ; ; ; ; Only three per[Read More…]

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Baby Boomers moving to Bali

The Baby Boom generation- born between 1946 and 1964-has long commanded the attention of demographers, politicians, marketers, and social scientists. Representing approximately 33 % of the western countries population Baby Boomers represent the largest single sustained growth of population in the history of the World. As the oldest of the Baby Boomers, now 56, approach retirement it is important for[Read More…]

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Australia : seniors’ divorce increase

It makes sense to say that, most of the time, couples are in danger after 3 years being married. We found out that divorce rate increased considerably for couples being married for years. Statistics showed that the number of couples who break away after 15 years being married has risen up in the last years, says a recent study. Also,[Read More…]

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US : Age 50 + Group Growing More Affluent; Better Educated, Logged On & Shopping

US : Age 50 + Group Growing More Affluent; Better Educated, Logged On & Shopping

In the 80 plus metropolitan markets surveyed regularly by The Media Audit, the 50 plus age group is increasing in numbers, increasing in affluence, increasingly better educated and spending more time shopping online. The 80 plus metro markets surveyed have a combined adult population of more than 130 million and 36.4 percent or 47.4 million are age 50 plus, according[Read More…]

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Get ready for the not so golden years

As the baby boom generation that has fired the world economy for the past half decade gets ready to retire, the multi-trillion dollar global industry steering their savings is about to hit uncharted waters. Analysts and academics are warning governments and market players that over the next 50 years, pension funds in industrialised countries will be expected to pay out[Read More…]

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UK: Baby boomers try to relive their youth

The post-war generation is using wealth and leisure time to ‘have their time again’ and to postpone ageing, according to new report ; The baby boom generation are nostalgic for their youth and are attempting to ‘have their time again’, according to a new report called Eternal Youths. The report is based on detailed attitudinal research conducted for Demos in[Read More…]

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The Baby boomers in US

Many fortunes have been made by following the « baby boomer » generation – the post-war avalanche of Americans born between 1946 and 1964 – as it matures. After all, it was this 76 million-strong segment that bought hula hoops and Frisbees in the 1950s, crowded colleges in the 1960s and sent the price of housing soaring in the 1970s and 1980s.[Read More…]

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Boomers drive retro styling, sneaker sales

Boomers drive retro styling, sneaker sales

Michael Jacobsen says his trendy teenagers are rarely impressed with the clothes he wears. But the 45-year-old got a different reaction after buying a pair of Converse Chuck Taylors, the high-top sneakers popular when he was a kid. « The funny thing is that kids see them and say, ‘Those are cool,’ «  said Jacobsen, a writer for a communications company[Read More…]

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